Tag Archives: Span

Video Marketing – Length of Attention Span for Website Videos

In 2010, video or visual marketing is considered the top way to go. Why is this happening? An average attention span of an Internet user is how long? Only seconds.

 

Right Answer!

 

Web visitors were originally delivered to your site via the major search engines, following a search inquiry or maybe dropping in, courtesy of a link on some distant review blog.

 

Today’s web visitor will waste little time & use minimal effort to decide if he/she can get a handle on what you are marketing. They’ll soon decide if they like what they see & if you have what they want.

 

If you can contain their interest immediately by offering a slick, savvy technique that allows them to establish the “point” you’re making; you have them.

 

Critically, at any specific point in those crucial first seconds, your new visitor is on the brink of clicking away and ditching that fragile but unique opportunity to unlock a relationship, perhaps a tête-à-tête with you, about your products.

 

Be mindful, not to play tricks to deceive your reader about what you are really offering… they’ll find out in a matter of seconds. In essence, don’t attempt to make it “worthwhile” for them to hang around, because they already know what they’ve come looking for. What you need to do is give the viewer the chance to get into the nitty-gritty with minimum clicks, i.e. in the most efficient way.

 

In 2010 where dog-eat-dog rivalry is the name of the game, enterprise owners must hit upon polished techniques to market their products or services to the maximum audience for the most minuscule outlay. In bygone years this meant broadsheet advertisements, direct mail, TV commercials, billboards, mail shot, etc. The Internet explosion has totally re-written marketing methods. Video Marketing has totally revolutionised advertising methods, brought about by the Internet technology

 

Let me tell you about Video Marketing. Video or visual marketing is now, a vital marketing strategy where companies or small enterprises use videos that are uploaded to the net to provide an objective, specific audience with the blistering technique of promoting and marketing their companies, the product or service. The aim is then to translate these promotions into sales of the product or service.

 

Why would your business or company want to use video marketing?

 

Examine 5 Essential reasons why you should use video marketing.

Video marketing is much more tempting to the end user than long-established methods of advertisement because it mixes the visual & audio appeal of TV with the accessibility & interactivity of the Net.
Video Marketing became much less expensive than the more conventional forms of marketing, because, once created, videos scatter information all around cyber space at no cost, compared to sustained TV time, tabloid space or advertisement space.
Because videos need to be searched & accessed prior to being viewed, you can rest assured that only your target market, those who are interested in your product or service, will want to watch your videos. This makes your videos more object specific than other forms of advertisements.
Using videos to promote your company, product or service gets the message delivered out there, faster and easier.
Using well-structured & creative videos will give you more vibrant and imaginative ideas to capture your audience’s attention.
Now that you understand why you should utilize video marketing, examine these hints on exploiting your videos to accomplish your target of product knowledge and sales. The most apparent and perhaps the trickiest aspect to overcome with video marketing is in making your videos as captivating and appealing to your consumers as possible. Start the video with the information that your audience is looking for, ensuring that you keep them interested. Try to concentrate on keeping your videos short & to the point, without compromising the information, remembering what I mentioned earlier about attention span. Construct the video, keeping clicks to a minimum, clicking once only to load, activate and play the video.

 

Having created your professional video, don’t overlook the purpose of your video: that is to reach as great an audience as possible. You must optimise your video not only for the video search engines but also for organic search engines. When you create your video be mindful to use pertinent title names for your video and use killer key words & tags that the search engines can latch onto.

 

Summing up: We are a visual species, so it follows that the aim of video or any form of visual marketing is to identify yourself & create an image that is unique, appropriate, consistent, professional, and persuasive.

 

This is Route 1. This ensures that your message, your product or your service gets into the mind of your audience and inspires them to take action.

 

After all, isn’t that what marketing is all about?

 

What you get out of life is directly proportional to what you put in. There is a lot to learn but don’t spend too much time learning & not enough time doing it. You will never learn to swim if you don’t go in the water. You can read as many books & articles related to Internet Marketing as you want but grasp the basics & then start to put it into practice. Learn as you go, its much more interesting.

Check Out my new website at: http://YourNewBiz.org

Video Marketing – Length of Attention Span for Website Videos http://video-marketing.ezinemark.com/video-marketing-length-of-attention-span-for-website-videos-50feb8bd7e8.html

In 2010, video or visual marketing is considered the top way to go. Why is this happening? An average attention span of an Internet user is how long? Only seconds.

 

Right Answer!

 

Web visitors were originally delivered to your site via the major search engines, following a search inquiry or maybe dropping in, courtesy of a link on some distant review blog.

 

Today’s web visitor will waste little time & use minimal effort to decide if he/she can get a handle on what you are marketing. They’ll soon decide if they like what they see & if you have what they want.

 

If you can contain their interest immediately by offering a slick, savvy technique that allows them to establish the “point” you’re making; you have them.

 

Critically, at any specific point in those crucial first seconds, your new visitor is on the brink of clicking away and ditching that fragile but unique opportunity to unlock a relationship, perhaps a tête-à-tête with you, about your products.

 

Be mindful, not to play tricks to deceive your reader about what you are really offering… they’ll find out in a matter of seconds. In essence, don’t attempt to make it “worthwhile” for them to hang around, because they already know what they’ve come looking for. What you need to do is give the viewer the chance to get into the nitty-gritty with minimum clicks, i.e. in the most efficient way.

 

In 2010 where dog-eat-dog rivalry is the name of the game, enterprise owners must hit upon polished techniques to market their products or services to the maximum audience for the most minuscule outlay. In bygone years this meant broadsheet advertisements, direct mail, TV commercials, billboards, mail shot, etc. The Internet explosion has totally re-written marketing methods. Video Marketing has totally revolutionised advertising methods, brought about by the Internet technology

 

Let me tell you about Video Marketing. Video or visual marketing is now, a vital marketing strategy where companies or small enterprises use videos that are uploaded to the net to provide an objective, specific audience with the blistering technique of promoting and marketing their companies, the product or service. The aim is then to translate these promotions into sales of the product or service.

 

Why would your business or company want to use video marketing?

 

Examine 5 Essential reasons why you should use video marketing.

Video marketing is much more tempting to the end user than long-established methods of advertisement because it mixes the visual & audio appeal of TV with the accessibility & interactivity of the Net.
Video Marketing became much less expensive than the more conventional forms of marketing, because, once created, videos scatter information all around cyber space at no cost, compared to sustained TV time, tabloid space or advertisement space.
Because videos need to be searched & accessed prior to being viewed, you can rest assured that only your target market, those who are interested in your product or service, will want to watch your videos. This makes your videos more object specific than other forms of advertisements.
Using videos to promote your company, product or service gets the message delivered out there, faster and easier.
Using well-structured & creative videos will give you more vibrant and imaginative ideas to capture your audience’s attention.
Now that you understand why you should utilize video marketing, examine these hints on exploiting your videos to accomplish your target of product knowledge and sales. The most apparent and perhaps the trickiest aspect to overcome with video marketing is in making your videos as captivating and appealing to your consumers as possible. Start the video with the information that your audience is looking for, ensuring that you keep them interested. Try to concentrate on keeping your videos short & to the point, without compromising the information, remembering what I mentioned earlier about attention span. Construct the video, keeping clicks to a minimum, clicking once only to load, activate and play the video.

 

Having created your professional video, don’t overlook the purpose of your video: that is to reach as great an audience as possible. You must optimise your video not only for the video search engines but also for organic search engines. When you create your video be mindful to use pertinent title names for your video and use killer key words & tags that the search engines can latch onto.

 

Summing up: We are a visual species, so it follows that the aim of video or any form of visual marketing is to identify yourself & create an image that is unique, appropriate, consistent, professional, and persuasive.

 

This is Route 1. This ensures that your message, your product or your service gets into the mind of your audience and inspires them to take action.

 

After all, isn’t that what marketing is all about?