Tag Archives: Marketing

Does An Email Marketing Campaign Work?

When Tim Berners Lee created the first HTML code, he had no idea how important the Internet would become. Originally created by scientists at the Cern Hadron collider to share technical data, emails have now become the single most popular use of Internet technology. That sharing of information by the original scientists has now become a global phenomenon that has people checking their inboxes several times a day to see if they’ve ‘got mail’. It’s a business opportunity going begging. Which is exactly why an email marketing campaign works.

A targeted audience

An email marketing campaign gives you something that other advertising campaigns don’t – a targeted audience. It gives you the opportunity to hone in on your potential customers, grabbing their attention and encouraging them to do more than just opt-in for your email updates. They’ve already expressed an interest in you – your email marketing campaign should capitalise on that and concentrate on converting opt-ins into sales.

A chance for customer interaction

An email marketing campaign also gives your potential customers something they don’t get from other forms of hard sell – a chance to directly interact with you. So foster that relationship by giving them a few tempters to draw them in further, such as time sensitive offers, exclusive opportunities for email recipients only and a host of online goodies that your website customers and casual browsers aren’t privy to. Email lets you target, aim and fire your campaign straight at a focused audience.

Value for money

This is one of the biggies. Almost every other form of advertising campaign is going to cost you money. An email marketing campaign, putting aside your ISP charges which will probably be insignificant in comparison, is free. The only cost to you is a bit of time and effort ensuring that every email is optimised for maximum performance through personalisation, strategic planning, killer content and an eye-grabbing subject line.

Tracking your responses

An email marketing campaign is also a perfect way to gauge whether you’re getting your positioning right. You can quickly see what kind of a response your campaign is generating through the number of replies and, more importantly, the amount of conversions it produces. Again, because you’re talking to a focused audience, email marketing campaigns tend to produce astounding results, certainly compared to offline mail shots or hard copy advertising. And remembering that it’s a practically free way to advertise, you have maximum ROI to look forward to as well.

So how do I do it?

The key is to remember that any email marketing campaign, no matter how big, has to have that one-to-one aspect. Each recipient has to be made to feel that you’re talking directly to them and nobody else. Everyone likes to feel ‘exclusive’, so pander to that. Rule number one – get your subject line right. The best email marketing campaign will fail in spectacular style if your recipient doesn’t even bother to open the message.

Structure your content, drawing them in, giving them links and tempt them with exclusive offers. Remember that one-to-one guideline and personalise it in such a way that your recipient feels that they’re the only one to be privy to this information.

An email campaign is one of the most powerful weapons in your online campaign strategy. Don’t waste the opportunity and make the most of every email.

For further information on email marketing campaign please visit us at http://www.dotmailer.co.uk

Does An Email Marketing Campaign Work? http://email-marketing.ezinemark.com/does-an-email-marketing-campaign-work-31cae219a7e.html

When Tim Berners Lee created the first HTML code, he had no idea how important the Internet would become. Originally created by scientists at the Cern Hadron collider to share technical data, emails have now become the single most popular use of Internet technology. That sharing of information by the original scientists has now become a global phenomenon that has people checking their inboxes several times a day to see if they’ve ‘got mail’. It’s a business opportunity going begging. Which is exactly why an email marketing campaign works.

A targeted audience

An email marketing campaign gives you something that other advertising campaigns don’t – a targeted audience. It gives you the opportunity to hone in on your potential customers, grabbing their attention and encouraging them to do more than just opt-in for your email updates. They’ve already expressed an interest in you – your email marketing campaign should capitalise on that and concentrate on converting opt-ins into sales.

A chance for customer interaction

An email marketing campaign also gives your potential customers something they don’t get from other forms of hard sell – a chance to directly interact with you. So foster that relationship by giving them a few tempters to draw them in further, such as time sensitive offers, exclusive opportunities for email recipients only and a host of online goodies that your website customers and casual browsers aren’t privy to. Email lets you target, aim and fire your campaign straight at a focused audience.

Value for money

This is one of the biggies. Almost every other form of advertising campaign is going to cost you money. An email marketing campaign, putting aside your ISP charges which will probably be insignificant in comparison, is free. The only cost to you is a bit of time and effort ensuring that every email is optimised for maximum performance through personalisation, strategic planning, killer content and an eye-grabbing subject line.

Tracking your responses

An email marketing campaign is also a perfect way to gauge whether you’re getting your positioning right. You can quickly see what kind of a response your campaign is generating through the number of replies and, more importantly, the amount of conversions it produces. Again, because you’re talking to a focused audience, email marketing campaigns tend to produce astounding results, certainly compared to offline mail shots or hard copy advertising. And remembering that it’s a practically free way to advertise, you have maximum ROI to look forward to as well.

So how do I do it?

The key is to remember that any email marketing campaign, no matter how big, has to have that one-to-one aspect. Each recipient has to be made to feel that you’re talking directly to them and nobody else. Everyone likes to feel ‘exclusive’, so pander to that. Rule number one – get your subject line right. The best email marketing campaign will fail in spectacular style if your recipient doesn’t even bother to open the message.

Structure your content, drawing them in, giving them links and tempt them with exclusive offers. Remember that one-to-one guideline and personalise it in such a way that your recipient feels that they’re the only one to be privy to this information.

An email campaign is one of the most powerful weapons in your online campaign strategy. Don’t waste the opportunity and make the most of every email.

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Dr Nitch – Simply Niche Marketing

Dr Nitch – Simply Niche Marketing
Dr Nitch - Simply Niche Marketing
Dr Nitch Offers You The Perfect Solution To Offer Your Customers If They Are Concerned About: Finding A Niche Market For Their Business, Sourcing Niche Curation Content, Being The Expert In Any Market Or Having The Essential Tools For Their Business Needs
Dr Nitch – Simply Niche MarketingDr Nitch – Simply Niche MarketingCERNhttp://villamor77.drnitch.hop.clickbank.netDr Nitch – Simply Niche MarketingDr Nitch Offers You The Perfect Solution To Offer Your Customers If They Are Concerned About: Finding A Niche Market For Their Business, Sourcing Niche Curation Content, Being The Expert In Any Market Or Having The Essential Tools For Their Business NeedsDr Nitch - Simply Niche Marketinghttp://www.share-a-ton.com/wp-content/uploads/2015/09/drnitch.jpg отзыв

World Patent Marketing Throws Out The Little-Known Lifeline for People Drowning in Credit Card Debt With A New Gift Card Invention


New York, New York (PRWEB) May 13, 2015

World Patent Marketing, a vertically integrated manufacturer and distributor of patented products, announces the Profit Share Card, a gift card invention that helps improve the restaurant-customer relationship in an innovative manner.

“Gift card industries have surpassed $ 138 billion in sales this year,” says Scott J. Cooper, CEO and Creative Director of World Patent Marketing, “The restaurant segment was flat at $ 19 billion. This is complemented by gift cards encouraging consumers to shop and eat more at certain stores or restaurants.”

“This gift card invention is an ingenious idea that will change how restaurants interact with their advocates,” says Cattya Bella, Director of Product Development for World Patent Marketing. “The Profit Share Card is a unique way for restaurants to get new customers and entice old customers to come back without spending too much on brochures and flyers.”

The announcement is timely seeing that the typical person often uses a credit card to pay for their restaurant bill. However, just like any other person, there are many credit card mistakes you’re making. First of all, not reading the fine print is a very common problem. Before signing anything regarding the credit card, it is important to read the fine print first so as not to accrue more charges. Not using the card, not paying on time, and only making the minimum payments monthly can greatly damage a person’s credit score, as well.

This gift card invention, on the other hand, helps to solve this by giving consumers discounts that they can use when eating out. However, unlike traditional gift coupons or discount cards, the amount inside the Profit Share Card is the restaurant’s profits that they would like to share with their loyal patrons. The restaurant can then dictate how much they would like to share and this will be deducted from the consumer’s bill.

“This gift card invention is a good way for restaurants to advertise their brand in a completely unique and competitive way,” says inventor Charlie P. “It is incredibly affordable for the company since it allows them to make a lasting relationship with their customers but they only have to manufacture a fairly inexpensive card once. Customers will always remember that restaurant since they will always be carrying the Profit Share Card in their wallets. Also, they feel better about using the card since they know that they are simply using up their share of profits that the restaurant has given them.”

Jackie Ross, a restaurant and food blogger from Memphis, Tennessee, has this to say about the Profit Share Card: “First and foremost, it brings something new to the table which has never been seen before. This gift card invention promotes even more competition between restaurants which is always good for the consumers.”

The Profit Share Card is an outstanding gift card invention that adds new means for customer retention. World Patent Marketing is spearheading the movement to provide a new, cheaper alternative for restaurant owners to attract more customers and to keep them.

About World Patent Marketing

World Patent Marketing is a vertically integrated manufacturer and distributor of patented products. The company offers manufacturing, distribution, patent prosecution, IP valuation, licensing, trading, investment and other services. The company offers these products to independent inventors, law firms and venture capital-backed companies. The company is well known for evaluating the commercial potential of utility and other patents in the United States and around the world. The company directly engages in the business of retail, distribution and the retail sale of products.

World Patent Marketing Achievements

World Patent Marketing is the only patent services company in history to be awarded a five star review rating from Consumer Affairs, Google, Trustpilot, Shopper Approved, Customer Lobby and ResellerRatings.com. World Patent Marketing has received accredited status and is an A Rated Member of the Better Business Bureau. World Patent Marketing is also a proud member of Dun and Bradstreet, the US Chamber of Commerce, the Association for Manufacturing Excellence and the International Licensing Industry Merchandisers’ Association (LIMA). World Patent Marketing Miami is also a member of the South Florida Chamber of Commerce, the Greater Miami Chamber of Commerce, and the Miami Beach Chamber of Commerce.








The New York Inventor Exchange approves the Profit Share Card for licensing and trading intellectual property rights. World Patent Marketing Throws Out The Little-Known Lifeline for People Drowning in Credit Card Debt With A New Gift Card Invention политик лобановский

Battle Ready International Announces National Sales and Marketing Partnership with American Manufacturing Group


(PRWEB) January 19, 2015

Battle Ready International, the exclusive tactical products brand of MFSI Government Group (MFSI) announced today it has signed a national agreement for sales, marketing and distribution of its products. This includes the Israeli manufactured 1911 BUL M5 Pistols imported by MFSI/Battle Ready International for sale to USA big box retailer, buying groups and law enforcement markets.

“Today we announce our partnership with American Manufacturing Group (AMG) for national sales and distribution of our tactical pistol product line, starting with the 1911 BUL M5,” said George M Tronsrue III, MFSI’s Founder/Owner and President. “As the exclusive US importer of the BUL M5 line, we wanted to capitalize on the uniqueness and value of these high-end tactical pistols by rapidly introducing them to the broader markets in the first quarter of, 2015. AMG came highly recommended by trusted sources and the founder’s backgrounds, experience and past success registered strongly with us. We are very excited to debut in their booth (Booth #1963) at the SHOT SHOW in Las Vegas, Nev., Jan 20th-23rd, as well as ATAC Range Day on Jan 19th and the ‘New Product’ section of the Show. We have great confidence in AMG’s ability to rapidly bring the BUL M 5 line to market and with speed and coverage that we can’t do on our own,” Tronsrue said.

“We had heard of BUL pistols, and were looking forward to seeing if they lived up to their excellent reputation,” said Lee Van Arsdale, one of AMG’s primary owners, a former CEO of Triple Canopy and a retired Special Forces Colonel and West Point graduate. “To be succinct, I’m very impressed. They feel good, have a good fit and finish, the trigger is possibly the best out-of-the-box I’ve ever shot, and they’re more accurate than I am. I have big hands and they feel good, so I asked my size challenged buddy to shoot ‘em and he liked them as much as I do,” Van Arsdale continued, who served in Special Operations/Delta Force for much of his storied and highly decorated Army career.

Vincent Chiarenza, AMG’s President, who leads their sales and marketing efforts on behalf of AMG clients with a national sales force of over 60 fulltime sales professionals, cited their excitement about this opportunity, saying, “In the ten years that AMG has brought high quality outdoor sporting and tactical products & equipment to its markets – Big Box, buying groups and law enforcement – I have never seen a new product introduced with so much unanimous and positive feedback from prospective clients and our own team.” He added, “the market timing is good, the BUL M5 pistol outstanding & reliable and Battle Ready’s team is innovative, action oriented and decisive, so together, we believe we will have tremendous success, short term and long term. The BUL M5 is only one of the BUL product lines Battle Ready will be importing and we’re excited to see, touch and shoot the next few, based on our history so far,” he concluded.

About MFSI: Formed in 2010, MFSI is a federal government contractor supporting several key DoD programs, in addition to commercial business activities in the “global crisis response” market for large companies through a recently formed joint venture. MFSI’s Battle Ready International brand seeks to find, import, partner or manufacture unique, high quality tactical products, equipment and accessories to its government, commercial and consumer clients. MFSI is a Service Disabled Veteran Owned Small Business (SDVOSB) committed to hiring veterans whenever possible and making a positive difference through its various endeavors. For more information, visit their website.

About Battle Ready International: Battle Ready International is a Service Disabled Veteran Owned Small Business (SDVOSB) that searches the world to bring you the very best tactical products. Battle Ready International believes that good people need good gear, plain and simple. No matter what the task, tactical or sport, the quality of gear makes a difference and can save lives. This is why Battle Ready International works with specialty manufactures who are dedicated to their craft. Each of Battle Ready International’s partners adheres to a reliable motto: do one thing and do it better than anyone else. When the situation is tough and demanding, we believe it’s always best to be Battle Ready! For more information, visit their website or Twitter.

About BUL: Formed in 1990, BUL offers a complete line of pistol models, trigger systems, sizes and calibers to a vast array of clientele to include: Law-abiding citizens, Security companies, NGO’s and the Elite Government, military and law enforcement communities. Since inception, BUL has focused exclusively on pistols and is proud to be world leaders in that profession. BUL pistols combine proven, old-time legacy and design, the most modern, state-of-the-art materials, machinery and technology, superb craftsmanship and an affordable and attractive price versus the competition. For more information, visit their website.

About American Manufacturing Group: AMG is chartered to represent manufacturers of firearms and related equipment and accessories. Additionally, we have teamed with a number of designers and inventors in the field, to not only market and distribute their goods, but to manufacture/assemble them as well. AMG’s primary asset is the trust-based relationships with major distributors and retailers established over a 35 year period, the type of relationships that cannot be duplicated.

In the USA, AMG is represented by more than 60 commissioned sales reps that offer various firearms and related products to all classes of the Sporting Goods and Law Enforcement industry. AMG attends all Warehouse/Distributors trade shows, and has a large trade booth area in the SHOT Show in the USA and the IWA Show in Europe. AMG is owned and operated by Vincent Chiarenza and Lee Van Arsdale, with offices in Orchard Park, NY and Florissant, CO.








Battle Ready International, the exclusive tactical products brand of MFSI Government Group (MFSI) announced today it has signed a national agreement for sales, marketing, and distribution of its products. Battle Ready International Announces National Sales and Marketing Partnership with American Manufacturing Group центр церковь

Pre-release of “Aesop’s Keys to Profitable Marketing:” Dr. Betsy Kruger’s Book Coaches How to Spark the Profits of a Small Business


Daytona Beach, FL (PRWEB) October 22, 2014

Some bookstores discount pre-orders of this book. Kruger says, “Anyone who seeks higher profits is in for a treat. Small business managers will learn how to spark their profits.”

Recently Dr. Betsy Kruger interviewed 50 entrepreneurs at conferences for women business owners. All realized the top 20% of their customers produced 80% of their profits. These enterprising women trusted the 80/20 rule and were eager to learn new ways to profit from it.

“Aesop’s Keys to Profitable Marketing” explains new strategies for profiting from the 80/20 rule. Each chapter updates a tale by Aesop, relates his wisdom to marketing, and coaches how to use this strategy in a specific business.

The first three keys to profitable marketing are to focus on quality, compete on strength, and delegate weaknesses. The fourth chapter shows how to describe key customers and opens with a vignette about Harley-Davidson. Its new managers saved the motorcycle company from the brink of bankruptcy by delighting its most profitable customers. Soon Harley-Davidson attracted highly profitable new customers and restored its legendary reputation and profitability.

This story is relates to a story by Aesop, an ancient Greek storyteller: “A man was given a goose that laid golden eggs. Eventually, his gratitude soured into greed. ‘Why must I wait for wealth to come in driblets?’ He killed the goose, but no gold was inside her. Aesop notes, ‘In their hunger for wealth, greedy people lose all.'”

“Likewise, every business is blessed with loyal, heavy users. If a business delights them, these key customers will keep ‘laying golden eggs’ year after year. But in their hunger for more customers, greedy entrepreneurs neglect their most profitable customers and eventually lose them to competitors,” warns Dr. Betsy Kruger.

How profitable are these key customers? For over a century, scientists confirmed the 80/20 rule is a universal law of results. For example, this law predicts the top 20% of the customers will produce 80% of the profits.

The 80/20 rule predicts that some customers are even more profitable. The top 4% of the customers will produce 64% of the profits. Amazingly, the top 1% of the customers will produce over half of the profits.

Dr. Betsy Kruger advises, “Treat these customers like they are laying golden ostrich eggs! When you do, a business can spark its profits.”

According to Peter Drucker, “The aim of marketing is to know and understand the customers so well that the product or service fits him and sells itself.”

Dr. Betsy Kruger coaches women business owners. Her prior book, “Top Market Strategy: Applying the 80/20 Rule,” enriches graduate marketing courses. Her company, Strategic Power, is certified by WBE and WOSB. You can order Aesop’s Keys to Profitable Marketing from bookstores and her website, http://www.BetsyKruger.com. For more information, please visit her website or contact Dr. Betsy Kruger for articles, speeches, and coaching.








“Aesop’s Keys to Profitable Marketing” by Dr. Betsy Kruger launches on Saturday, 10/25/14. Small business managers who seek to spark their profits can pre-order the book from bookstores. Pre-release of “Aesop’s Keys to Profitable Marketing:” Dr. Betsy Kruger’s Book Coaches How to Spark the Profits of a Small Business самый лучший