Tag Archives: Howto

Video Marketing Tips – Some Tips For How-To Videos

There are many ways to make a video for the purposes of marketing your product or service. You can make an entertainment based video, which is always fun to create and watch, or you can make a how to video. While these may not be as fun to watch, and certainly not as fun to make, they do provide a very important function. In the right setting, with the right market and the right approach, a how to video can have prospects flocking to your site in droves. Keep reading to find out how.

The key to a how to video is to leave the prospect hanging at the end. In other words, let’s say you have a process that has five steps to it. What you might want to do is video the first three, or even the first four steps of the process. Then, at the end of the video, tell the prospect that if they want to find out the last critical step of the process, to go to your web site. If the video itself is well made, and the steps are easy enough to follow, there is a good chance that the prospect will follow through to your site.

Now, in order to make sure that the video does its job, there are some things you want to make sure you do.

For starters, you want to map out the entire process. If you have to, write a script for every step in the process. In most cases, when I do how to videos, I know the process so well that I don’t need a script. Naturally, the better you know your subject, the more at ease you’ll be with the actual creation of the video itself. But if there are any doubts…make a script.

Next, you want to make sure you highlight the critical parts of the process. For example, let’s say there is a part of the process that is a little complex and needs to have certain things pointed out. Most video creation software has editing features that allow you to add callouts and highlights. These tools will make the process stand out more so that the viewer doesn’t miss anything critical. Naturally, you don’t want to fill up your video with these devices, but you do want to put them where they will do the most good. Again, if you know your subject matter, this won’t be a problem.

How to videos can be very effective in promoting your products and services. If you follow the above tips, you’ll give yourself the best chance of creating a video that actually gets the job done.

To YOUR Success,

Steven Wagenheim

Want to find out how to create killer videos like my friend Kevin Riley and rake in a 6 figure income like he and I do? Check out my review of his dynamite product at my blog at http://stevenwagenheim.blogspot.com/2008/06/kevin-rileys-recipe-for-success.html

Video Marketing Tips – Some Tips For How-To Videos http://process.ezinemark.com/video-marketing-tips-some-tips-for-how-to-videos-4eb0897f4f4.html

There are many ways to make a video for the purposes of marketing your product or service. You can make an entertainment based video, which is always fun to create and watch, or you can make a how to video. While these may not be as fun to watch, and certainly not as fun to make, they do provide a very important function. In the right setting, with the right market and the right approach, a how to video can have prospects flocking to your site in droves. Keep reading to find out how.

The key to a how to video is to leave the prospect hanging at the end. In other words, let’s say you have a process that has five steps to it. What you might want to do is video the first three, or even the first four steps of the process. Then, at the end of the video, tell the prospect that if they want to find out the last critical step of the process, to go to your web site. If the video itself is well made, and the steps are easy enough to follow, there is a good chance that the prospect will follow through to your site.

Now, in order to make sure that the video does its job, there are some things you want to make sure you do.

For starters, you want to map out the entire process. If you have to, write a script for every step in the process. In most cases, when I do how to videos, I know the process so well that I don’t need a script. Naturally, the better you know your subject, the more at ease you’ll be with the actual creation of the video itself. But if there are any doubts…make a script.

Next, you want to make sure you highlight the critical parts of the process. For example, let’s say there is a part of the process that is a little complex and needs to have certain things pointed out. Most video creation software has editing features that allow you to add callouts and highlights. These tools will make the process stand out more so that the viewer doesn’t miss anything critical. Naturally, you don’t want to fill up your video with these devices, but you do want to put them where they will do the most good. Again, if you know your subject matter, this won’t be a problem.

How to videos can be very effective in promoting your products and services. If you follow the above tips, you’ll give yourself the best chance of creating a video that actually gets the job done.

To YOUR Success,

Steven Wagenheim

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