Times Foreign

TV battle a long time the Chinese and foreign brands,

CRT 10 years of domestic brand campaign victory. Flat times occupy the market quickly, it seems to be technology-long foreign brands see the opportunity to turn around, but in "times before the flat," the intense

Price war , The domestic brands in the tempering process of rising technological content, flat panel market once again tilted to the domestic brands, domestic brands still dominated the market.

China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo that the first flat-panel era "of domestic TV business to cheap labor costs won the color TV in the primary market, while high-end market has always been for the foreign brands

Monopoly . Domestic brand stands in the core competitiveness of the market relative to foreign brands have a higher cost.

Flat Panel TV After several years of development, the technology has matured. Now "flat after Time" has been the arrival of flat-panel TV core technology is waging a speed between the cost of the game.

Foreign brands in the past two years, fresh flat-panel TV and new technologies, new products, the color TV enterprises are mainly diving to Quchong market price. New release now is because a long cycle, a breakthrough technology updated less than national brands, these tactics did not receive much effect, domestic color TV enterprises have been following the situation, change the time scale for economic competition for the king's way, comply with the era of knowledge economy The technology is king of the competition means to strengthen the technology development effort, the real master is better than rival techniques.

After the absence of flat-panel era

technology soft underbelly of foreign brands

Long ago, "there is money for foreign investment, no money to buy China-made" once reflected the psychological needs of Chinese consumers in general. However, with domestic brands in recent years, Accumulative, tireless efforts in technology innovation, especially since the second half of 2008 triggered the economic crisis since the color TV industry trough, the state launched the "

Energy Product subsidies "and" TM "policy, a domestic brand to promote the development of tonic. On the contrary, foreign brands and gradually slow down the expansion in China. Also increased the sales promotion efforts, in order to save the shrinking market share, but not a durable solution blindly price war, ushered in the development of domestic color TV enterprises turning point, to take advantage of opportunities with technical innovation and overall solid channel network leading foreign brands.

Throughout today's flat panel TV market,

Internet TV , LED TV features a flat panel TV market and the main direction of performance upgrades. In recent years, domestic brands have been committed to end implementation of the digital home and forward, and Internet TV is as the core of the digital home consumers to accept. This stage, the major domestic color TV enterprises

Hisense , TCL, Skyworth and so devoted to the development of the Internet boom in television and network functions with different characteristics to achieve a differentiation of consumer services, expectations of high value-added chain through the links to the transfer, the increasingly thin profit for the whole country TV industry into the new energy elements. In the Internet television field, so far as the foreign brands are still little. Meanwhile, as the next LED flat panel TV product innovation in the field of television, in addition to Samsung, Sharp, Toshiba and a few foreign brand investment, domestic brands still have a leading market, while the LCD module with the expansion of upstream areas, narrowing and foreign brands technology gap. Can be expected in the domestic color television enterprises to enhance technological innovation, productivity scale, competition intensity increased background, domestic brands will gain greater market development.

Price war inversion technique Domestic brands regain the right to speak

According to the China Electronic Chamber of Commerce Consumer Electronic Product Investigation Office shows that in 2009 the domestic flat-panel TV market capacity will exceed 18 million units, growth in 2010 expected to exceed 40%. In the current global economic environment, the foreign brands is bound to rely heavily on China's color TV market as the development of the most heart. At the moment we see is the high-end foreign brands have changed their old layout front, in the case of the absence of technology, high low-end product line to take a comprehensive layout of the initial return of the price war to win market share in competition with domestic brand innovation strategy for the formation of inverted situation.

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Times Foreign http://brand.ezinemark.com/times-foreign-16bdb47c7a4.html

TV battle a long time the Chinese and foreign brands,

CRT 10 years of domestic brand campaign victory. Flat times occupy the market quickly, it seems to be technology-long foreign brands see the opportunity to turn around, but in "times before the flat," the intense

Price war , The domestic brands in the tempering process of rising technological content, flat panel market once again tilted to the domestic brands, domestic brands still dominated the market.

China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo that the first flat-panel era "of domestic TV business to cheap labor costs won the color TV in the primary market, while high-end market has always been for the foreign brands

Monopoly . Domestic brand stands in the core competitiveness of the market relative to foreign brands have a higher cost.

Flat Panel TV After several years of development, the technology has matured. Now "flat after Time" has been the arrival of flat-panel TV core technology is waging a speed between the cost of the game.

Foreign brands in the past two years, fresh flat-panel TV and new technologies, new products, the color TV enterprises are mainly diving to Quchong market price. New release now is because a long cycle, a breakthrough technology updated less than national brands, these tactics did not receive much effect, domestic color TV enterprises have been following the situation, change the time scale for economic competition for the king's way, comply with the era of knowledge economy The technology is king of the competition means to strengthen the technology development effort, the real master is better than rival techniques.

After the absence of flat-panel era

technology soft underbelly of foreign brands

Long ago, "there is money for foreign investment, no money to buy China-made" once reflected the psychological needs of Chinese consumers in general. However, with domestic brands in recent years, Accumulative, tireless efforts in technology innovation, especially since the second half of 2008 triggered the economic crisis since the color TV industry trough, the state launched the "

Energy Product subsidies "and" TM "policy, a domestic brand to promote the development of tonic. On the contrary, foreign brands and gradually slow down the expansion in China. Also increased the sales promotion efforts, in order to save the shrinking market share, but not a durable solution blindly price war, ushered in the development of domestic color TV enterprises turning point, to take advantage of opportunities with technical innovation and overall solid channel network leading foreign brands.

Throughout today's flat panel TV market,

Internet TV , LED TV features a flat panel TV market and the main direction of performance upgrades. In recent years, domestic brands have been committed to end implementation of the digital home and forward, and Internet TV is as the core of the digital home consumers to accept. This stage, the major domestic color TV enterprises

Hisense , TCL, Skyworth and so devoted to the development of the Internet boom in television and network functions with different characteristics to achieve a differentiation of consumer services, expectations of high value-added chain through the links to the transfer, the increasingly thin profit for the whole country TV industry into the new energy elements. In the Internet television field, so far as the foreign brands are still little. Meanwhile, as the next LED flat panel TV product innovation in the field of television, in addition to Samsung, Sharp, Toshiba and a few foreign brand investment, domestic brands still have a leading market, while the LCD module with the expansion of upstream areas, narrowing and foreign brands technology gap. Can be expected in the domestic color television enterprises to enhance technological innovation, productivity scale, competition intensity increased background, domestic brands will gain greater market development.

Price war inversion technique Domestic brands regain the right to speak

According to the China Electronic Chamber of Commerce Consumer Electronic Product Investigation Office shows that in 2009 the domestic flat-panel TV market capacity will exceed 18 million units, growth in 2010 expected to exceed 40%. In the current global economic environment, the foreign brands is bound to rely heavily on China's color TV market as the development of the most heart. At the moment we see is the high-end foreign brands have changed their old layout front, in the case of the absence of technology, high low-end product line to take a comprehensive layout of the initial return of the price war to win market share in competition with domestic brand innovation strategy for the formation of inverted situation.

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